Why You Should Facebook Ads for Landscaping Leads To Grow Your Business
Facebook is one of the largest social media platforms in existence. Whether you love it or hate it, there is no denying that the number of people that use the service is vast. Are you getting your business in front of them?
Why You Should Choose Facebook Ads for Landscaping Leads
At Landscaper Marketers, our marketing agency exclusively for landscape and Landscaping businesses, we’ve found Facebook advertising extremely effective for our landscaper clients. When you advertise your local business on Facebook, you can expect a higher return on investment when compared to other advertising platforms.
To break it down further, here are a few more reasons why you should consider running Landscaping and landscaping Facebook ads:
- Facebook is accessible to most people. The platform is so easy to use that even your older relatives who typically shy away from technology probably have a Facebook account. Because of this broad user base, you will be able to reach multiple demographics on a single platform.
- Facebook records a lot of data about its users. While this data mining can be unnerving to some users who value their online privacy, it’s a boon to you as an advertiser. When you run ad campaigns on Facebook for your Landscaping business, you’ll have access to Facebook’s tools that allow you to filter that data to learn more about and better reach your target audience.
- The platform allows you to test the waters with different strategies before you pour time, effort, and resources into marketing strategies that don’t work. Regardless of the kind of campaign you want to run, Facebook has options for you.
At Landscaper Marketers, we can help you design a full digital marketing campaign that includes a range of Facebook ad types. Schedule a 15-minute consultation to help us learn more about your company.
Getting Started Is Easy As 1,2,3…4
Schedule a 15 minute one-on-one discovery call to have a casual easy conversation about your business. We will uncover what you tried in the past, what you are doing today, and what your goals are in the future and if we can help in any way.
If we’ve mutually agreed in our Discovery Call that we are a possible fit to work together, we will book a new time, a day or so later, where our agency will prepare in advance all our findings of your businesses online, show you our findings, and what we can bring to the table and show you how we can help. If we agree then we start right away implementing your new Landscaper Marketing Plan.
After the deal is done, we set up an on-ramp call where we discuss all the details, get all your information, fill out forms, and discuss the first steps to accelerating your growth over the next 3 to 6 months. Then we get to work building your lead generation machine. From building a brand new website, SEO, Google & Facebook Ads, to Reputation Management and Email Automation, we’ve got that all covered.
Up to this point, we’ve been tracking progress and data to ensure we can optimize at all levels where your best customers are hanging out. We keep everything up to date and we optimize even further to ensure you are always getting a consistent flow of customers and calls every single month. We rinse and repeat this process forever.
The Objective of Facebook Marketing
To get started marketing on Facebook, you should have a Facebook Business Page because this opens up access to Facebook Ads Manager. However, before you go through the process of creating a business page, take note of all the things that Landscaping Facebook ads can help you achieve.
- The large Facebook user base gives you ample opportunity to make people in your area aware of your business and the services that you offer. Since Facebook is a social platform, you can reach even more potential customers by encouraging your followers to share your posts or your business page to their network. Post-sharing can be a great way to raise awareness about your brand.
- When people spend time on Facebook, they are already opening themselves up to engagement with others. This sense of engagement can extend to businesses as well. Marketing on Facebook gives users a gentle nudge to interact with your content. If you can get a click-through to your business page, the door opens to change that curious person into a converted customer.
- Conversion is the end goal of any marketing campaign. Facebook gives you tools to monitor your conversion rate, which is the percentage of people who not only visit your landing page but also engage with your content in some way. This engagement is the first step to gaining a new customer.
Determine the Ad Type That Best Fits Your Goals
Facebook allows a few different types of ads. Depending on what you want your advertisement to achieve, you might want to choose a specific kind to display to prospective customers. Facebook Ad types range from single still images to videos to retargeting ads that can appear to people even outside of the Facebook platform.
How We at Landscaper Marketers Build Effective Landscaping Ads on Facebook
When you hire us, we’ll take care of building and managing your business’s Facebook Ad campaign, but we like to keep our clients informed about our process. Here is a step-by-step guide to creating an effective ad on Facebook:
Targeting Your Audience
The biggest misstep that a company can make in its advertising campaign is misunderstanding its audience. Even an ideal advertisement won’t have any effect if you use it with the wrong audience. Facebook’s marketing tools include avenues for discovering precise information about your targeted prospective customers. That enables you to market to their real wants and needs instead of basing your campaign on guesswork.
Designing the Ad
Though Facebook offers multiple ways by which you can advertise to your audience, the anatomy of a successful advertisement remains similar across the board. At Landscaper Marketers, we understand what it takes to craft eye-catching advertisements that will reel your customers into engaging.
Compelling Copy for Your Ad
A pretty picture can help grab the attention of a prospect, but it can’t convey the voice of your brand. When marketing with Facebook ads for Landscaping, the copy that goes along with your ad needs to get your point across concisely while also achieving your ad’s goal. Successful copy also tends to include a call to action that tells your customer exactly what they should do next.
A/B Testing is the process of running two nearly identical advertisements with only one or two minor differences and then comparing their performance. This type of testing lets us see firsthand what kind of content your target audience receives well. Then we can make adjustments to your ads based on hard evidence. As a result, we will attract even more leads.
With Facebook’s analytics, we can track how well your ad performs with your target audience throughout your campaign. By studying the collected performance data, we can assess the return on your investment and make any changes necessary to increase your ad’s performance further.
At Landscaper Marketers, We Help Business Owners Develop a High-Quality Marketing Strategy
Whether you are launching your first few Landscaping Facebook ads or organizing an annual full-scale marketing strategy, our team at Landscaper Marketers can help bring more leads to your business. As a digital marketing agency that works exclusively with companies in the Landscaping and landscaping industries, you can trust that your advertising campaign will be in the most capable hands.
At Landscaper Marketers, we’ll use proven methods to boost your company’s traction in your local area. Best of all, when you use our digital marketing services, we will not accept work from any of your competitors within a 15-mile radius of your business. This rule allows us to focus on your company’s campaign and keeps you ahead of rival businesses.
Please give us a call today to learn more about how our Landscaper Marketers team can strengthen your online presence and improve your ads. You can reach us at 1 (844) 234-5736 to set up a free, 15-minute discovery consultation, which lets us get to know you, your business, and your needs. We look forward to talking with you!
Why Choose Landscaper Marketers?
Industries We Market For
You'll work with an agency that is exclusive to landscaping contractors.
We know how to get you landscaping projects online.
You'll get experts in the digital marketing arena.
You'll pay less for an entire team than you would one in house marketer.
100% Exclusivity to your service area within 15 miles.
100% Positive Results Every Single Month.
Industries We Market For
Snow & Ice Management
Design & Install
Christmas Light Installation
Gain a Competitive Advantage Over Your Local Landscaping Competitors
You can take control of your market with the right strategy. The days of just throwing up a website are over. You need to be where your customers are. Are you struggling to get the phone ringing more often? Well, we can help with that.
Many landscape contractors have tried many different ways, but they find it doesn’t work. Using short term per lead generation will never help you in the long run.
Our proven Landscaper Marketing Program can move the needle in the right direction. It will ensure you get more leads, more often, and profitably.
If you’re stuck just using a Pay Per Lead service, then you are competing for the same lead, and everyone pays for the lead. This always leads to the race to the bottom and the price will always be an objection. Why not put your business in front of people you want to work with?
Book a Discovery Call with us today so we can learn more about your business and where you want to go.
At Landscaper Marketers, We Provide High-Quality Digital Marketing for Landscapers
No better time exists to start a digital marketing campaign for your business than right now. Landscaper Marketers will work closely with your business to make sure that we meet all of your marketing needs. We work exclusively with companies in the landscaping industry, and we rely on our expertise in that field to get your business the leads you deserve.
When you work with us to spearhead a marketing campaign, we will help your business get on the map, create a widely accessible online presence, get more customers, and grow.
Be sure to call us today to learn more about how our marketing services can work for your landscaping company. We would enjoy a free 15-minute discovery conversation to help us get to know you, your company and your marketing needs. Please call Landscaper Marketers at (844) 234-5736 to set up a consultation. We look forward to helping you grow your business!
What you’ve tried in the past, what’s working and not working, and what your plans and goals are for the future.
GET FOUND. BE EVERYWHERE. GET MORE LANDSCAPING PROJECTS!
Take the driver’s seat to success today by using our Landscaper Marketing Accelerator program.
A discovery call is a quick 15-minute call where we discuss – What you’ve tried in the past, what’s working and not working, and what your plans and goals are for the future.
No sales pitch.