Episode 1 – Introduction – My Story


Hey! Thanks for joining me today. My name is Rudy Hettrick and my mission is to deliver you the best and informative information I can find in the lawn care and landscaping industry. I’ll be interviewing some of the brightest business owners, coaches, industry experts. discussing topics about business, marketing, personal journeys, successes, and failures. All of it. 

So why am I doing this?  The answer is simple.  First off,  I love helping people! If I can provide you with massive value that may help you take your business to the next level then my mission is complete.  

Second, I own a digital marketing agency that specializes in helping lawn care and landscaping business owners take their business to the next level by getting their digital marketing right.

But before I go any further I would like to tell you a little about myself so you can get to me and the reasons why I do what I do.

Like I said before, my name is Rudy Hettrick, I’m Canadian and currently live on the west coast in the Greater Vancouver area.  I was born in a small town in Alberta. I have a fairly large blended family that consisted of 2 sisters and 5 brothers, so there was definitely a lot of diversity and challenges growing up.

I live in a very religious environment and grew up in a conservative town that believed in a strong community vibe.  Everyone knew everyone, and they also knew a lot about each other’s lives. My parents believed that having a good job to take care of the family was the most important attribute to have.

My parents owned a welding shop for years when I was really young. I always remember him going away for weeks, working out in the oil patch.  He had one of the strongest work ethics I’ve ever seen.  I mean, he would work 12 to 16 hours a day, no days off for weeks. He’d get 4 days to a week off, and back to the grind again.  

They sold that shop years ago but he still worked for a large company in our town where he managed fleets of men and women every day.

My mother is a fantastic singer and mother, who worked diligently to make sure we were fed and looked after, even when dad was gone for so long.  Looking back, sometimes I wonder I wonder how she even managed.  We were not easy to work with at the best of times. Especially being all boys, as my sister was the youngest. 

As I grew out of the house and moved on my own I realized that the work I was raised to believe in, was not my type of work.  I always knew I was different than my siblings, but couldn’t place it as to why.  I always had this yearning for more and loved adventure and trying new things.  Many times I started and never finished.  I’m sure many of you can relate to that. 

None the less, for years in my 20’s I couldn’t figure out what I wanted to do, so I stuck with construction type work, as that’s what I remember would pay the bills, like my father.  I moved to a city called Winnipeg, where I met some amazing people, with which I’m still friends today.  Some of us even decided to start a rock band, and we played over 500 shows over the course of about 4 years, we recorded a CD, and even got a break and played at Showcase in Minneapolis in front of Sony & Epic Records!

Those were exciting times!  But after about a year or so, we started to lose sight of our goals and started to fade out of the spotlight as some of us wanted more in life, like a career and real jobs! Lol!

I on the other hand had a hard time letting that go, mostly because I felt so free! I didn’t even know it then, but that was the first time I became an entrepreneur. I mean, in order to get funding for recording, we had to have a business plan, we were selling records and merch, and we had to keep count of the money and pay ourselves accordingly – when we did get paid that is. No wonder I had a hard time getting a REAL job.

I like to call myself a late starter. I’m 44 years old and I’ve graduated from the university of hard knocks, the one where you learn many of the same lessons over and over again, but continue to keep making the same mistakes.

Well, I gave in and moved into the sales world, started selling electronics at an electronics store.  Now, this was at a time when Best Buy was only a thought, and we were working on commission, so let me tell you…there are some pretty crazy stories with some salespeople working there.  But I learned more than I imagined when it came to dealing with people and their psychology.  I didn’t even realize it.

Fast forward to 2013, I decided to hop on the entrepreneurial train again and started a window cleaning business.  I automated that business and eventually sold it. Then I started a Christmas light company the same time I started my digital marketing agency – at the time it was called Primal Web. I really loved building websites and marketing for clients, there’s just something about it that fascinates me.  

The psychology behind how we buy things is truly remarkable.  There are so many variables and emotions tied to why we buy and when.  

So I decided to sell my Christmas light company as I wanted to focus on digital marketing fully.  

A year ago is when I decided to shift and really focus on working only with lawn care and landscaping companies.  I love the outdoors.  I’ve traveled all around the world and have seen jaw-dropping scenery, so remarkable in fact, that it really makes you feel connected to something much larger.

I love the environment and so I was drawn to lawn care and landscaping.  Being in construction, I really loved the feeling of the end result. The completed job and how it looked after.  I especially loved the reactions of the customers when they saw their new project for the first time. 

So I feel the same with the green industry – it truly resonates with me.

So during this transition, I’ve been able to acquire some landscaping companies as clients and they’ve seen some pretty amazing results with my program.  I hope one day to be able to help 500 lawn care and landscaping companies add 7 figures in jobs booked by 2025. 

So, If you made it this far in this episode I just want to say thank you for listening.  I’m excited to be a part of your world, even if it’s for a short period of time with this podcast.  So please, stay tuned to Landscaper Success Podcast.  We will be putting out new episodes at least every month about every topic under the sun.  

Thanks again and I’ll be talking at you soon.


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